E-commerce
ITA uses Customer-Managed Content and "Wizard" approach to building dynamic Catalogs and to rapidly enable small and mid-sized companies to participate in e-marketplaces as both buyer and seller. As a buyer, small and mid-sized businesses can take advantage of volume discounts, giving them the same buying power as much larger competitors. As suppliers, they gain access to millions of potential buyers within the e-Marketplace. All that's required of small and mid-sized businesses to participate in an e-Marketplace is an Internet connection and a standard Web browser.
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